The Virgin Way: Everything I Know About Leadership

By: Richard Branson

Published September 9th 2014 by Portfolio (first published May 1st 2014)

Category: Business

Pages: 400 pages

ISBN: 9781591847373

Description:
While building the Virgin Group over forty years,ÊRichard Branson has never shied away from seemingly outlandishÊchallenges that others (including his own colleaguesÊon several occasions) considered sheer lunacy. He has takenÊon giants like British Airways and won, and monsters likeÊCoca-Cola and lost.
Now Branson gives an inside look at his strikingly differentÊswashbuckling style of leadership. Learn how fun, family,Êpassion, and the dying art of listening are key components toÊwhat his extended family of employees around the world haveÊalways dubbed (with a wink) the ÒVirgin Way.Ó


This unique perspective comes from a man who droppedÊout of school at sixteen, suffers from dyslexia, and has neverÊworked for anyone but himself. He may be famous for thinkingÊoutside the boxÑan expression he despisesÑbut BransonÊasserts that ÒyouÕll never have to think outside the box if youÊrefuse to let anyone build one around you.Ó


This is a unique book on leadership from someone whoÊreadily admits he has never read a book on leadership in hisÊlife. So expect the unexpected.