Iconoclast: A Neuroscientist Reveals How to Think Differently

By: Gregory Berns

Published 2008 by Harvard Business Press

Category: Business

Pages: 250 pages

ISBN: 9781422115015

Description:
What makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers. Leading neuroscientist Gregory Berns shows how in this tour of the science behind thinking differently.