The Only Book You Will Ever Need on Branding

By: Michiel Maandag

Published 2015 by Robinson (first published April 3rd 2014)

Category: Business

Pages: 160 pages

ISBN: 9781472137661

Description:
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?

In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.

Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you.