Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

By: Mark Goulston

Published September 15th 2009 by AMACOM (first published September 1st 2009)

Category: Business

Pages: 234 pages

ISBN: 9780814414033

Description:
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help readers turn the ÒimpossibleÓ and ÒunreachableÓ people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. YouÕll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.