Leaders Eat Last

By: Simon Sinek

Published January 7th 2014 by Portfolio (first published December 31st 2013)

Category: Business

Pages: 244 pages

ISBN: 9781591845324

Description:
The highly anticipated follow-up to Simon SinekÕs global bestseller Start with WhyÊSimon Sinek is an optimist, a visionary thinker, and a leader of the cultural revolution of WHY. His second book is the natural extension of Start with Why, expanding his ideas at the organizational level. Determining a companyÕs WHY is crucial, but only the beginning. The next step is how do you get people on board with your WHY? How do you inspire deep trust and commitment to the company and one another?ÊHe cites the Marine Corps for having found a way to build a culture in which men and women are willing to risk their lives, because they know others would do the same for them.ÊItÕs not brainwashing; itÕs actually based on the biology of how and when people are naturally at their best. If businesses could adopt this supportive mentality, employees would be more motivated to take bigger risks, because theyÕd know their colleagues and company would back them up, no matter what.ÊDrawing on powerful and inspiring stories, Sinek shows how to sustain an organizationÕs WHY while continually adding people to the mix.