The Macintosh Way

By: Guy Kawasaki

Published September 1st 1990 by HarperCollins Publishers (first published September 1st 1989)

Category: Business

Pages: 224 pages

ISBN: 9780060973384

Description:
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.