What Would Google Do?

By: Jeff Jarvis

Published January 27th 2009 by HarperBusiness (first published 2009)

Category: Business

Pages: 426 pages

ISBN: 9780061709715

Description:
ÒEye-opening, thought-provoking, and enlightening.Ó
ÑUSA Today

ÒAn indispensable guide to the business logic of the networked era.Ó
ÑClay Shirky, author of Here Comes Everybody

ÒA stimulating exercise in thinking really, really big.Ó
ÑSan Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in todayÕs internet-driven marketplace. By Òreverse engineering the fastest growing company in the history of the world,Ó author Jeff Jarvis, proprietor of Buzzmachine.com, one of the WebÕs most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.